![]() ![]() My experience last year was that sometimes the board would be a little glitchy, particularly with mobile orders, but a quick e-mail to Customer Service always fixed any issues. Meanwhile, you can also stack this with some of the other ongoing bonus star promos, such as the one to visit 3 days in a row for 30 stars, etc. Skip: Use this on any square you like or on the secret block that hasn’t yet been revealed. After 2 PM, buy any lunch item: All Day, Lunch Break, Monday Funday, Great Morning, Early Riser ❾res más de café, de smoothie, de latte o de Frappuccino® No esperes más y pide Starbucks® a domicilio o para llevar. Monday: Order a breakfast sandwich or sous vide egg bites before 9 AM. Disfruta tu experiencia Starbucks® donde quieras. ![]() Sunday: Make a purchase from a fourth store. Saturday: Make a purchase from a third store: On a Roll Thursday (50% Espresso Day): After 3 PM, make a mobile app purchase in which you buy 1 iced cinnamon shortbread latte, one other latte, one other handcrafted beverage, and a bakery item (cake pop is typically the cheapest): Two For Yum, Coffee With Friends, Toasty Two.įriday: Make a mobile app purchase before 9 a.m. This assumes starting today, which happens to be 50% espresso drink day: With that said, I think this may be the most efficient method to complete the board if that’s your goal. If you ask me how it makes me feel about Starbucks as a brand right now, I’d say, “I like that a latte.Keeping in mind that, as others have said, this is only worthwhile if you love Starbucks and typically buy these things anyway. The combination of these tactics make it easy for media to translate the wardrobe change into widespread coverage that spanned key business and lifestyle publications including Fortune, TIME, Washington Post, Huffington Post and ABC News, and spilled into crossover consumer publications like HelloGiggles, Buzzfeed, E! Online, Refinery29, Cosmopolitan Magazine and Glamour. (Plus, we’re good at it!) There’s something to be said about the access to imagery combined with the provided voices from its partners (Starbucks lingo for employees) and key company executives who were involved in the decision-making process. YOU get a Star Rewardīecause we’re professional communicators, it’s always fun to take a step back to overanalyze the strategy and how Starbucks came about it. Starbucks is back at it, driving a positive perception for the brand by encouraging baristas throughout the nation to express themselves through the clothes they wear. There’s also the key ingredient of engineering surprise and delight by doing something unexpected. ![]() Consumers want to connect with a brand that makes them a priority, ahead of the next big product launch. When brands tap into a cultural trend and combine it with the mantra of “people first,” great stories evolve and resonate with audiences. People can debate the effectiveness of the campaigns, but the coffee giant remains a pioneer in embracing surprise to drive customer loyalty - and, of course, media coverage. Starbucks is no stranger to the unexpected campaign, whether it’s changing up its red cups at holiday season or diving into a national conversation about race relations. But, it’s the ultimate juxtaposition by putting it out there: Starbucks is a brand that gives its employees choice through self-expression and evolves with the more modern workforce. To some, a major brand loosening the reins on its dress code feels like it’s shining a beacon of light on being old school. You might be wondering how an employee dress code can help increase brand loyalty - and it’s a fair question. Never fear, the iconic green apron will still be an outfit staple, but there are some changes. That’s right, the mega-popular coffee chain just announced its new dress code, complete with a lookbook to guide employees on what their uniform can be. If you’re a Starbucks barista, your opportunity to express yourself on the daily just became a reality. Self-expression is something we all strive to display through our OOTD (outfit of the day), hair color and that new-new pair of shoes from the Nordy’s sale we just HAD to have. ![]()
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